About eSentire:eSentire is a recognized leader in Managed Detection and Response (MDR), protecting the world’s most targeted organizations from evolving cyber threats with 24/7 threat detection, investigation, and response. Our customers — and the channel and MSSP partners who serve them — trust us to keep their businesses secure. As we scale, the voice and success of our existing customers is central to how we grow. About the Role:We are hiring our first dedicated Customer Marketing Manager to build and run eSentire’s customer marketing program that will run alongside the prospect marketing engine. This is a high-impact, high-ownership role: you will be the single owner of the customer marketing motion — driving retention, expansion, and advocacy across our customer base — and the connective tissue between Marketing, Customer Success (CS), and Account/Territory Management (AM/TAM). You will turn satisfied customers into references, stories, and advocates that fuel new business, while arming CS and AM with the content and programs that protect renewals and unlock expansion. In a high-trust cybersecurity market, credible customer proof is a competitive advantage — and you will own it. What You’ll Do: Advocacy & References: Build and run the customer reference program and advocate pipeline, sized so reference supply meets sales demandRecruit, nurture, and recognize advocates; activate and support the Customer Advisory Board (CAB)Manage reference requests, approvals, and contact fatigue through a closed-loop workflow in the CRM Customer Stories & Content: Identify, produce, and amplify case studies, testimonials, and customer videosOwn the story pipeline end-to-end — sourcing, approvals, reuse, and distribution across web, social, and sales channelsPartner with Customer Success and Product Marketing to surface the strongest customer proof points Reviews Program: Develop and run structured programs to grow reviews on G2 and Gartner Peer InsightsMaintain review-site profiles and drive review volume, sentiment, and participation Lifecycle, communications & Events: Own customer communications — the customer newsletter and lifecycle/adoption touchpointsBuild and run a recurring customer webinar series and support customer events and community engagement Renewal & Expansion Support: Partner with content and PMM teams to create ROI/value digests and QBR content that reinforce value ahead of renewalsEnable AM/TAM with ready-to-run renewal and cross-sell/upsell plays and contentSupport retention and expansion campaigns that contribute to the company’s upsell/retention target Insights, Data & Reporting: Own customer marketing dashboards and reportingTrack contribution to NRR/GRR, reference supply, review/advocacy metrics, and influenced expansion pipelinePartner with marketing ops to align customer programs with the demand/signal engine and voice-of-customer (NPS/VoC) cadence Your First 120 Days: Days 0–30: align with CS/AM on goals and a shared “happy customer” definition, baseline KPIs, and stand up the reference workflowDays 30–60: activate the CAB as a first advocate pool, launch the advocacy program, and run a reviews campaignDays 60–90: launch lifecycle/adoption communications, ship the first case studies, a renewal & QBR support kit, and a recurring customer product webinar seriesDays 90–120: pilot an expansion play, formalize the NPS/VoC cadence, and report early wins What You’ll Bring: 3–5 years in customer marketing, advocacy, lifecycle marketing, customer success, or a closely related roleA track record of building references, case studies, and advocacy programs that support sales and retentionStrong project management and organizational skills — able to run multiple programs and stakeholders simultaneouslyA collaborative, cross-functional operator who partners naturally with Sales, CS, AM, and Product MarketingData-driven, with strong analytical skills and comfort reporting on program impactExcellent written and verbal communication skillsProficiency with CRM (Salesforce), marketing automation, and review platforms (G2, Gartner Peer Insights) Nice to Have: Experience marketing in cybersecurity, B2B SaaS, or another technical, high-trust categoryFamiliarity with channel/MSSP or partner-led go-to-market motionsExperience with tools such as Pendo (in-product), Gong (conversation intelligence), reference management, and community platforms How Success is Measured:Net Revenue Retention (NRR) and Gross Revenue Retention (GRR) contribution; reference supply versus sales demand; case studies, reviews, and advocacy participation; influenced expansion pipeline; and NPS/voice-of-customer signal. This posting is for an existing vacancy Work LocationIf the successful candidate is located within 50 km of our Waterloo, Ontario office, this role will follow a hybrid schedule: work from home on Mondays and Fridays, and work onsite Tuesday through Thursday. Candidates residing more than 50 km from the office will work fully remote. Compensation RangeThe expected base salary range for this role is $100,000-$120,000 CAD. This range is for the primary location for which the job is posted. Actual compensation may vary depending on location and job-related factors such as qualifications, experience, knowledge, skills, and internal equity. Our Culture and ValuesWe celebrate diversity, operating with mutual respect and consideration, in an environment that fosters inclusivity for all. We believe that a variety of perspectives, backgrounds, and experiences make us stronger – if you’re enthusiastic about this opportunity but don’t meet every qualification, we encourage you to apply anyway. It takes a diverse set of thoughts, cultures, backgrounds, and perspectives to be a true market leader. Total RewardsWe believe in rewarding performance and providing comprehensive benefits tailored to support your well-being. Our package includes: Competitive benefit programPaid parental leaveMatching RRSP or 401K programCompetitive employee referral bonus AccommodationIf you have any accessibility requirements during the recruitment process, please reach out to our HR team at talentacquisition@esentire.com and any accommodation needs will be addressed upon request. Your talents and unique perspectives are valued, and we look forward to the opportunity to work together to build a more inclusive future.It's our mission at eSentire to protect our customers 24/7/365 and we extend this conviction to job seekers. During the application and interview process, eSentire will communicate with you from one of our corporate "@esentire.com" email addresses, never from a public email address.